Instagram is among the top names if you talk about the most popular social media platforms today.
It has gained great traction, especially in the last few years after its amalgamation with Facebook.
Now, people know them as meta. However, Instagram still works as a standalone social media account.
According to authentic sources, there were 2 billion active Instagram users in 2022. This number has grown over the last couple of years.
That’s why businesses, companies, and individuals all want to grow their Instagram accounts to reach a wider audience for more exposure and engagement.
However, a lack of information about the latest trends, workable strategies, and content types causes people to struggle.
This guide is going to walk you through actionable tips that you can follow to take your Instagram account to new heights.
Tips to Optimize Instagram Content
These curated tips can help you gain new followers and keep the current ones engaged.
Use Engaging Captions
The first thing you are supposed to do to grow your Instagram account is to use engaging captions. This is an art, and not everyone has the right skills to write compelling captions. However, with a little practice and knowledge, you can write impressive descriptions for your Instagram posts.
Write in plain language that is easy to understand for a common user. Don’t include jargon or uncommon slogans.
If you are having a hard time writing in simple words, try using a free paraphrasing tool to get the perfect copy with a single click.
The online paraphrasing tool utilizes advanced artificial intelligence technology to convert AI text into human language. It is worth experiencing this firsthand and observing the unparalleled quality of output the paraphrasing tool pro.
Include Relevant Hashtags
One of the most important elements that can make or break your Instagram presence is using hashtags.
Although it may require a little research, using correct hashtags can give your posts a bump that you might have never imagined.
People looking for similar posts or interests can easily find your posts when you target them using relevant hashtags. Don’t overdo it, use 3-5 highly relevant hashtags in your captions.
Ask Questions
Growing your Instagram account gets easy when you engage with your audience on a personal level. Throw a few questions at them every now and then. Posts based on questions are likely to get a better response and engagement from users than other types.
You might not have experienced this before, but questions have proved to be very helpful in sparking new conversations in the comment section. Eventually, they keep people engaged.
Post at Optimal Times
Another important consideration is to publish your Instagram posts at optimal times. Analyze at what times your followers are most engaged and active.
Target them by posting your stuff at optimal hours. Those who don’t publish at high-traffic times seldom achieve their engagement and growth objectives in the long run.
If you are not sure about the perfect timings, test it out by posting at different times and then see the response.
For instance, you can publish your posts every four hours and then analyze which time window worked the best for you in terms of engagement and reach.
Leverage Instagram Insights
Never take Instagram insights too lightly. They are a powerful source for you to understand how well or poorly your posts are performing.
You can see stats like overall reach, likes, and engagement.
Leverage this useful information to identify posts with maximum potential and then try to create similar content for the audience.
Stop wasting time on posts that do not bring better engagement.
Optimize Instagram Bio
Optimizing your Instagram bio is one of the most important things that you should not skip in an attempt to boost your account.
You can also call this SEO of IG. Make sure to add relevant search terms and keywords in your bio’s description.
Remember, your Instagram bio attracts both human visitors and bots. That means you have to consider both while crafting a description for it.
Don’t make it difficult to read or understand. Just use simple ways to express who you are and what you do.
Use Alt Text
Use alt text for your Instagram videos and images just the way you use this on the web.
Text description of a graphic or video facilitates people with visual impairments to find your stuff on this leading social media platform.
Adding alt text or image descriptions is great from the SEO perspective since it helps Instagram better understand what your content is all about.
This is how it can decide if the content is relevant to the search query entered by a user.
Conclusion
Instagram is the leading social media platform with billions of active users from all over the world.
This is a great place to market your products or services. However, following the right content approach is critical if you want to see better growth and engagement over time.
Without having a proper content strategy in place, you can never achieve your growth and engagement goals in the long run.
Try writing interesting captions, using highly relevant hashtags, asking intriguing questions to initiate discussions in the comment section, publishing your posts at optimal times, and making the most of Instagram insights to learn about your best-performing posts.
Remember, regular extermination is your doorway to continuous growth on Instagram.
