How to Use Instagram Collaboration Posts for More Engagement

As social media continues to evolve, creators and brands harness the power of collaboration to expand their reach, drive engagement, and foster meaningful connections within the platform’s vibrant community. But what exactly are Instagram collaboration posts, and how do they work? In this comprehensive guide, we’ll dive into the world of Instagram collaboration posts, exploring their significance, benefits, and practicalities. 

What Are Instagram Collaboration Posts?

Instagram collaboration posts, commonly called “Collabs,” represent a single post jointly featured in the feeds or reels of two different accounts, highlighting both users as the post’s authors. 

This process begins with one user creating the post and inviting another user to become a collaborator. Once accepted, the post becomes visible on both users’ accounts, showcasing shared performance statistics, including comments, likes, and the number of shares.

They are frequently employed by brands seeking to partner with content creators, aiming to increase reach and post shares, drive engagement, and cultivate a stronger community on the platform.

Do Instagram Collaborative Posts Increase Engagement? 

Collaborative Instagram posts offer many benefits that can significantly boost engagement on the platform, as a result of building a social network. But how so, you might be wondering. 

Read on to learn how Instagram collaborative posts increase engagement: 

  • Expanded Reach – By teaming up with another user, you gain access to their dedicated and engaged audience, potentially extending your content’s reach to a broader demographic. If you are a small brand trying to sell a product on Instagram this will help you a lot.
  • Increased Engagement – Sharing a post with multiple audiences heightens the likelihood of receiving more likes, comments, saves, and shares. Elevated engagement rates signal that your content is resonating across a diverse audience, which can positively impact your profile’s visibility on Instagram. In addition, this new audience can also grow into paid subscriptions
  • Community Building – Collaborating with fellow creators or brands fosters the establishment of creative and business relationships. This collaboration helps form new connections and expands your network, contributing to a stronger sense of community within your niche.
  • Shared Engagement Metrics – Collab posts offer shared engagement metrics, unlike duplicated content. Both you and your collaborator can track the performance of the post together. This mutual oversight simplifies the process and ensures both parties can effectively monitor and engage with the post’s performance.

How to Create an Instagram Collab Post?

To create a collab post on Instagram, follow these steps:

  • Open the Instagram App – Launch the Instagram application on your device.
  • Create a Post – Tap the + icon on the Home feed to create a new post.
  • Upload Content – Upload the images, videos, or filters you want to include in your post. Ensure you enable high-quality uploads if needed.
  • Tag People – Tap “Tag people” on the page before posting.
  • Invite Collaborator – Instead of tapping the photo to tag people, hit the “Invite collaborator” button. Type in the handle of the creator or brand you’re collaborating with, and select them.
  • Approval – After you post, your collaborator will receive a direct message (DM) to view and accept the collab request. They must agree to be the author of the post.
  • Finalize Post – Add a caption, location, music, or other details to your post. When you’re done, tap the “Share” button to publish your collab post.

Remember, Instagram collabs require both parties’ consent, and the collaborator must accept the invitation to appear as an author on the post.

How to decline an Instagram collaboration post?

Upon receiving an invitation to collaborate on a post, you’ll be notified. If you wish to decline the invitation, follow these steps:

  • Tap “Send” or “Messenger” in the top-right corner of your Feed.
  • Navigate to the conversation in your Chats list where you received the collaboration invite.
  • Locate the collaboration invite within the conversation.
  • Tap on “Review.”
  • Finally, select “Decline” to decline the collaboration invitation.

How do you remove yourself as a collaborator from someone else’s post?

To disassociate yourself as a collaborator from someone else’s published post, follow these steps:

  • Locate the post from which you wish to remove yourself as a collaborator.
  • Click on “more actions” situated in the top right corner.
  • Select “Stop sharing.” Follow the on-screen prompts and confirm by tapping “Stop sharing.”

What’s the Difference Between Taggs and Collabs on Instagram? 

Collaborations on Instagram distinguish themselves from tagging or mentions in several aspects. While being tagged or mentioned in a photo or video does not automatically share that content with your followers, collaborating on a post ensures it appears in both collaborators’ feeds, maximizing visibility.

Moreover, when tagged in a post, it’s automatically added to your profile unless you’ve opted for manual approval. Conversely, to be listed as a collaborator on a post, you must accept the collaboration invite, granting you authorship status and shared performance statistics.

Furthermore, while being tagged or mentioned doesn’t confer authorship, accepting a collaboration invite means you’ll be recognized as a co-author of the post. It’s worth noting that while you can mention other accounts in your stories, collaborating with another user is not possible in the context of Instagram stories.


Instagram collaboration posts, or collabs, offer a powerful means for creators and brands to expand their reach, increase engagement, and build communities on the platform. By partnering with another user, collabs enable access to a broader audience and engagement metrics and foster stronger connections within the Instagram community. Whether used by brands seeking to amplify their marketing efforts or content creators aiming to showcase their work to a broader audience, collaborations represent a valuable strategy for driving visibility and engagement on Instagram.

Frequently Asked Questions (FAQs):

How do Instagram collaboration posts increase engagement?

Instagram collaboration posts increase engagement by tapping into the engaged audiences of both collaborators, resulting in higher likes, comments, saves, and shares.

How do I create an Instagram collab post?

To create an Instagram collab post, open the Instagram app, upload content, tag people, and invite a collaborator. Your collaborator must accept the invitation to appear as an author on the post.

Can I decline an invitation to collaborate on an Instagram post?

Yes, if you receive an invitation to collaborate on an Instagram post and wish to decline it, you can do so by navigating to the conversation where you received the invite and selecting “Decline.”

How can I remove myself as a collaborator from someone else’s post?

To remove yourself as a collaborator from someone else’s post, locate the post, click on “more actions” in the top right corner, select “Stop sharing,” and follow the on-screen prompts to confirm.

What’s the difference between tagging and collabs on Instagram?

Tagging someone in a post simply mentions them and doesn’t automatically share the content with their followers. Collaborating on a post ensures it appears in both collaborators’ feeds, granting shared authorship and engagement metrics.

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